Take Back Lunch

Zoom AI Companion saves time, but “saving time” is abstract, people need to feel it. Zoom’s research revealed proof to a relatable pain point, lunch breaks have all but disappeared. 75% of workers regularily eat lunch at their desks while working. The opportunity? 80% said they’d use AI to help them actually take a break. Instead of telling people what AI Companion could do, we invited them to Take back Lunch at The Hard Stop Burger Shop, a playfully rebellios pop-up hidden inside an ordinary NYC office building where stepping away from work wasn’t just encouraged, it was required.

Results
• +459MM earned reach
• 1M Lunch breaks “saved”
• 8.8M social impressions
• +83% AI Companion awareness lift
• 365 UVM
• +82% likelihood to try AI Companion

Fortune, MSN, AOL, Ad Age, Campaign, Breaking and Entering, Business Insider, Yahoo, Pix 11, Yahoo

Role: Head of Creative
Company: Zoom