Adobe Summit
Adobe Summit is Adobe’s largest B2B Digital Experience event. Over four days, in Las Vegas, get inspired by innovators from the world’s top brands, connect with other leaders, and explore what’s next in generative AI and personalization at scale.
Adobe Summit is Adobe’s largest Enterprise Digital Experience event. For four days in Las Vegas, the industry gathers to see where digital transformation goes next. The system had to carry the excitement and energy of that moment, it had be something the audience feels..
We built the identity out of light. The Summit letterforms are carved from negative space, formed by beams and gradients that cut through darkness instead of sitting on top of it. Type becomes architecture. Color becomes energy. The result is a vernacular that reads as epic at keynote scale and holds up in a banner ad, a badge, or a session slide.
The system is deliberately future-forward without being sci-fi. Space, light, and motion are the only raw materials, which keeps every expression connected to a single idea: transformation is something you move through. Across the event, that gave us one language for hundreds of touchpoints and a look that felt unmistakably Adobe and unmistakably new.
Results
• +24% increase in attendance
• Highest one day registration rate in Adobe Summit history
Role: Sr. Creative Director
Company: Adobe
(Oddfellows production)
