Iconic Covers by TIME Rebuilt by LEGO
For nearly a century, TIME has highlighted the most influential voices around the world within their iconic red border. In parallel, LEGO is well-known for fueling creativity and inspiring people at young ages. In honor of International Day of the Girl and as a tribute to young girls all over the world, TIME partnered with LEGO to recreate its most iconic female-led covers in LEGOs. These covers showed that a young girl’s creativity has the power to change the world. Audiences were in awe of the cover transformation and the beauty and creativity LEGO creates in the world. The campaign had many asking how they could purchase and create their own sets.
Recognition
• One Show Shortlist, Brand Partnerships
• One Show Shortlist, Art Direction
• ADC Shortlist, Art Direction Series
• Shorty Finalist, Art Direction
• World Media Awards Finalist, Social Good
Role: VP Brand Strategy and Creative, Head of Branded Content, Creative Director
Artist: Adnan Lotia
Company: Red Border by TIME, in partnership with LEGO
