Adobe GenStudio for Performance Marketing
The need for content at speed and scale has redefined how creative teams work. Every project, initiative, and campaign asks creatives to stretch further: more variants, more channels, more audiences, more markets, all on a shorter clock. Most tools answering that pressure lead with automation, which lands badly with the people doing the work. Creatives don't want their ideas replaced. They want them multiplied. Adobe GenStudio for Performance Marketing needed a launch that spoke to two audiences at once — marketers who feel the volume problem in their pipeline, and creatives who fear that solving it means giving something up.
We built the launch around a single conviction: the idea is still the point. GenStudio doesn't generate the spark. It takes the spark you already have and turns it into a full-scale campaign your marketing team can share with the world. Every piece of the campaign made that argument structurally, showing one creative idea traveling from concept to hundreds of on-brand, on-performance variants without losing what made it worth making. The work positioned GenStudio as creative leverage rather than creative replacement, and gave marketing leaders a clear story about where the bottleneck actually lives.
Results
• +193% website visits compared to other product launches in 2024
• 75% video completion rate (Goal: 60%)
• 88% of website visits were engaged visits (spent more than :15 on site, visited two or more pages or conversion) (Goal: 70%)
• +144% increase in video views
• +25% YoY in ARR
Recognition
Adobe Gamechanger Award recipient
“When Adobe released its Photoshop software, it changed the way we view and edit photos forever. Now the software giant is about to produce another seismic change with the launch of GenStudio for Performance Marketing.”
- Forbes
Role: Sr. Creative Director (UX, Creative Direction)
Company: Adobe
